In this article we will discuss about the needs and wants of an individual. Needs of the Individual: A need exists as a state of tension in a person which serves to direct his behaviour towards a certain goal. The needs have to following characteristics: (i) The degree of tension corresponds to the strength of the need. The stronger the [...]
The following points highlight the seven main types of innate tendencies. The types are: 1. Need 2. Want 3. Drive and Urge 4. Motive 5. Instincts 6. Reflexes 7. Learned Motives. Type # 1. Need: Need indicates a lack of something which is useful or desired. A person needs food when he is hungry. So he will strive for food. [...]
In this article we will discuss about the primary and secondary motives. Primary Motives: Primary motives are essential for survival. They must be satisfied first before we can take up any other activity. Primary motives come to action when the physiological balance of the body is upset. This balance is called homeostasis. Hunger or Thirst drive: When an organism experiences [...]