In this article we will discuss about the needs and wants of an individual. Needs of the Individual: A need exists as a state of tension in a person which serves to direct his behaviour towards a certain goal. The needs have to following characteristics: (i) The degree of tension corresponds to the strength of the need. The stronger the [...]
The following points highlight the seven main types of innate tendencies. The types are: 1. Need 2. Want 3. Drive and Urge 4. Motive 5. Instincts 6. Reflexes 7. Learned Motives. Type # 1. Need: Need indicates a lack of something which is useful or desired. A person needs food when he is hungry. So he will strive for food. [...]
The following points highlight the top three theories of motivation. The theories are: 1. Drive Reduction Theory 2. Humanistic Theory 3. Cognitive Theories or Expectancy Theory. 1. Drive Reduction Theory: Drive reduction theory of motivation suggests that when people lack some basic biological requirements such as water, a drive to obtain that requirement (in this case the thirst drive) is [...]